CV/Resume

Witty & creative community management for high-profile clients, such as Prime Video UK, The Grand Tour and Adobe UK on Twitter, Instagram and TikTok.  

Executed multi-platform social media briefs, pushing the boundaries and experimenting with new language and trends, including Prime Video UK assets that averaged between 40k and 300k engagements.

Wrote sharp copy with a unique call to action for paid assets.  

Drafted talent capture scripts for Prime Video's original movie, Beautiful Disaster, starring Dylan Sprouse. 

Worked with fellow designers & video editors to collaborate on creative briefs, both static designs and video content. 

Pitched numerous creative ideas to clients for review, both business-as-usual social media assets and elevated campaign ideas. 

Monitored community sentiment around sensitive issues surrounding clients’ titles and provided expert advice from a community standpoint. 

Offered expert community management activation suggestions for new title launches for Prime Video UK 

Consistently monitored trending topics on social media, often working to tight deadlines to produce reactive content.

Expanded my understanding of modern fandom culture, directing ways in which brands can connect with their followers through community management. 

Wrote captivating taglines and 1st comments for 20+ social media creators’ videos (e.g. StarTalk hosted by Neil Degrasse Tyson) in categories including Food, Gaming, Science & Technology, Beauty, Lifestyle, etc.

Utilised SEO tools to write optimised taglines and descriptions for creators’ YouTube videos. 

Became a ‘Go-to Guide’ for Food, Science & Learning creators, regarded as an expert in this category. I wrote for ‘high-risk’ creators, such as Eater, presented by Vox Media, who currently have 3+ million followers on Facebook. 

Managed the online communities of 20+ creators, many with over 1 million followers.

Wrote persuasive taglines for Facebook Ad posts, featuring effective CTAs that increased my clients’ follower count by 100k in their first month after launch. 

Proficient in graphic design tools like Canva and presenting my visual ideas to clients, including a Facebook page re-branding that resulted in a 400% increase in weekly views. 

Consistently achieved a spelling & grammar error rate of less than 3% during weekly peer reviews. 

Pioneered a copy improvement strategy by analysing A/B test results and determining what types of taglines result in higher performance for each creator’s tone of voice. 

Wrote & published detailed B2C blog posts and descriptions for South London Club, a small start-up that offers a membership card for locals to receive discounts on their local independent businesses. I published my copy onto the website using Squarespace. 

Wrote detailed descriptions of independent businesses on SLC’s e-commerce website (Shopify), where customers could easily explore which businesses they would get discounts on. 

Managed SLC’s social media accounts, posting organic and paid ads that aligned with my constructed content calendar.

Launch SLC’s sister website, Help London, during the Covid-19 pandemic, where I wrote list articles and created a small business directory for locals to use. 

Used Microsoft Excel to log audience engagement and product sales. Used Google Analytics to track merchandise sales and analyse the popularity of social media posts to optimise future audience engagement. 

Constructed and scheduled eye-catching email campaigns using Mail Chimp.

Liaised with independent businesses over email to schedule meal reviews. 

Attended press events on behalf of the company to write detailed blog reviews to a tight deadline.

Original placement end date was July 2020 but was asked to continue till September.